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ICCPI - Article - Exceed Hospitality 2025 Where the Next Generation Redefines Excellence

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Down the hall, a student practices “Good afternoon, sir!” until it sounds effortless. Somewhere, a barista-in-training is perfecting their latte art. Across campus, HRM students practice folding for hours on end. It’s really these little moments that show ambition.


Crisp whites from culinary labs, navy vests from tourism classes, name tags gleaming under fluorescent lights. This is hospitality school life. If you think it’s all about serving tables or folding napkins, think again. Today’s hospitality students are part chef, part innovator, part storyteller. They’re learning how to run hotels, design guest experiences, manage sustainability programs, and turn local culture into world-class tourism. They're being shaped to lead.


Today, hospitality runs on innovation — not just service. The front desk has gone digital. The kitchen is now a lab for sustainable dining. Tour guides are cultural ambassadors with content creator instincts. And students know it. They’re entering a field that demands not just skill, but empathy, creativity, and a global mindset.


The next generation understands that the best type of service doesn’t come from memorized greetings. It comes from genuine care, knowing that behind every reservation is a person, a completely different global mindset, and a story.


And this is also why students are hungry for real cross-cultural learning. And this October, that chance arrives.


EXCEED HOSPITALITY 2025, happening on October 24 at SMX Aura, Taguig, is where classroom dreams meet reality. It’s the biggest one-day gathering of tourism and hospitality minds — chefs, hoteliers, tech innovators, and future pros all under one roof. With the theme “Tourism Rewired. Hospitality Transformed,” the event dives into what’s next for travel, dining, service, and sustainability.


Students will hear from hospitality leaders such as Chef Thomas Wenger of Enderun Hotels, sustainability advocate Barbara Kitane of Ampersand & Retravel, Nika Indunan of Cloudbeds, Felix Guggenheim of Fuego Hospitality Collective, Lissa Sheker of Asia World Hospitality, and Marie Paz Castro of DLS-CSB, just to name a few. Sessions will explore everything from AI-driven bookings to green hotels, from cultural tourism to workforce development. It’s not just a conference — it’s a once-in-a-lifetime learning experience.


Because the next wave of hospitality pros won’t just meet expectations. They’ll exceed them.


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