Max Mara Premium Boutique Launch in Manila

Max Mara has launched the only Max Mara premium boutique in the Philippines at Greenbelt 3 on Makati Avenue, Makati City on Wednesday, Nov. 16, 2022 at 5:30PM. Founded in 1951, the Italian luxury brand, Max Mara, is known for its sophisticated silhouettes and haute couture details achieved through masterful design and constructed from the most luxurious fabric.

Merging Italian heritage with a contemporary spirit, the ribbon cutting event was attended by French Baker’s John Lu Koa and wife, who are responsible for bringing the brand to the Philippines, representatives of the Italian Embassy, Sergio Boero the President of the Italian Chamber of Commerce in the Philippines (ICCPI) together with Ayala Mall President Chrisopher Maglanoc and Ayala Land executives.

Max Mara boasts of a modern collection of ready-to-wear and accessories for the confident woman, Max Mara is the premier offering within the Max Mara Fashion group consisting of sophisticated silhouettes and couture details achieved through masterful design.

The new Max Mara store features sophisticated furniture of leading Italian brands invoking fundamental brand values of Italian craftsmanship and timeless construction. The store boasts 100 square meters of show space and is situated at the entrance of Greenbelt mall overlooking the main road of Makati Avenue.

Gabrielle Hahn Lopez, ICCPI, December 1, 2022