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Unlocking Growth in the Asian Market

MANILA, PHILIPPINES – CRIF, a global leader in credit bureau, business information, and credit risk solutions, hosted a successful event titled "Enhancing the Customer Journey in Asia: Insights from Data-Driven Approaches" on July 6, 2023, at the Grand Hyatt Manila, Philippines. The gathering brought together more than 80 industry leaders and professionals to delve into customer-centricity and financial inclusion in the Asian market, paving the way for transformative discussions and knowledge sharing.

CRIF Asia's Managing Director, Simone Lovati

The event commenced with a warm welcome message from CRIF Asia's Managing Director, Simone Lovati. In his opening address, Lovati expressed his gratitude to the attendees and highlighted the importance of trust, collaboration, and innovation in revolutionizing the customer journey in the financial sector. The audience was then treated to an insightful keynote speech from Bangko Sentral ng Pilipinas (BSP) 's Deputy Governor Bernadette Romulo-Puyat, emphasizing the significance of customer centricity and financial inclusion in driving economic growth and development across Asia. She also highlighted BSP's current programs to increase consumer inclusivity and shed light on government and private institutions' vital role in ensuring seamless and inclusive customer experience.


Deputy Governor Romulo-Puyat of Banko Sentral ng Pilipinas

In addition to Deputy Governor Romulo-Puyat's enlightening keynote, the event boasted the presence of distinguished representatives from the BSP. Deputy Director Rochelle Tomas from the Consumer Protection and Market Conduct Office and Mr. Louie Mel Intia, Project Director of the Credit Risk Database (Project Implementation Unit), graced the event. Both representatives actively engaged with the audience, answering their insightful questions and providing valuable perspectives on the crucial topics at hand.


Mr. Leonardo Piva, Senior Director for Corporate Business Development at CRIF Digital and Credit Journey Solutions

Among the notable presentations, Mr. Leonardo Piva, Senior Director for Corporate Business Development at CRIF Digital and Credit Journey Solutions, captivated the audience with his comprehensive overview of the holistic approach CRIF adopts to enhance the credit journey. Piva's presentation showcased how CRIF leverages cutting-edge technologies and data analytics to empower financial institutions to deliver personalized and efficient services to their customers. Atrideb Basu, Senior Director for Consulting at CRIF, explored the topic of humanizing machine learning. Basu's talk elucidated how integrating artificial intelligence and human empathy can enhance customer interactions and drive better business outcomes.


Photo from left-right: Simone Colombara, SEA Regional Sales Director at CRIF. The esteemed panel members included Rodericko Reinaldo of PT Bank Negara Indonesia, Mr. Bennett Santiago of Rizal Commercial Banking Corporation, and Mr. Vitezslav Klepetko of Home Credit Philippines

Another event highlight was the engaging panel discussion moderated by Simone Colombara, SEA Regional Sales Director at CRIF. The esteemed panel members included Rodericko Reinaldo of PT Bank Negara Indonesia, Mr. Bennett Santiago of Rizal Commercial Banking Corporation, and Mr. Vitezslav Klepetko of Home Credit Philippines. The panelists delved into the evolving landscape of traditional and digital retail lending, exploring the challenges, opportunities, and best practices within the Asian market. The panel members also fielded questions from the attentive audience, resulting in a vibrant and insightful conversation.


"We are thrilled to have organized this event and bring together industry leaders, financial institutions, and technology experts to discuss the latest advancements in enhancing the customer journey," stated Simone Lovati, Managing Director of CRIF Asia. "By leveraging data-driven approaches, we can create personalized experiences that drive financial inclusion and empower both businesses and customers in the Asian market." The event's success reflects CRIF Asia's commitment to embracing data-driven strategies and creating a customer-centric ecosystem.


CRIF Asia remains dedicated to empowering businesses with actionable insights, cutting-edge technologies, and data-driven approaches. By facilitating platforms for knowledge sharing and collaboration, CRIF Asia continues to support the industry in delivering superior customer journeys and achieving sustainable growth in the ever-evolving market.


For more information on CRIF Asia, please visit www.crifasia.com.


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